Video is no longer a one-off project—it's a long-term strategy. If your brand produces content regularly, coordinates with multiple teams, and values visual consistency, then it's time to consider a Production Company of Record (PCoR).
Much like having an agency of record, a PCoR is your trusted, go-to partner for ongoing video content creation—delivering high-quality work, strategic alignment, and operational efficiency.
What Is a Production Company of Record?
A Production Company of Record is a long-term creative partner dedicated to handling all your brand’s video production needs. From strategy and scripting to filming, editing, and distribution—we become an extension of your in-house marketing team.
This relationship allows you to:
- Maintain brand consistency across all video formats
- Scale content production without reinventing the wheel
- Save time on sourcing, onboarding, and managing new vendors
- Streamline timelines and budgeting through retained services
- Collaborate faster with a team that already “gets” your brand
Why It Matters Now More Than Ever
- Video output is increasing: Brands are publishing more content on more platforms, more often.
- Consistency builds trust: Your audience should recognize your voice and style immediately.
- Speed matters: Fast-moving campaigns require fast-moving teams who already know your goals.
- Budgeting is easier: Retained partnerships help plan and control costs predictably.
What Types of Content a PCoR Can Produce
Your production partner should handle a wide range of video formats, including:
- Brand and culture videos
- Product and service explainers
- Event and launch coverage
- Social media clips and reels
- Case studies and testimonials
- Internal training and onboarding videos
- Campaign series and paid ads
How VideoAnMedia Delivers as Your PCoR
At VideoAnMedia.com, we partner with growing brands to deliver consistent, high-performing video content month after month. Here’s what sets us apart:
- Dedicated team: You get a creative squad familiar with your goals and tone.
- Creative alignment: Our content is on-brand, on-brief, and on-message—every time.
- Faster turnaround: We eliminate the learning curve so production moves faster.
- Predictable pricing: Our subscription and retainer models make budgeting easy.
- Strategic input: We help plan your content calendar and campaign rollout.
Who Benefits Most from a PCoR Partnership?
- Marketing teams producing frequent or ongoing video content
- Startups or scale-ups looking to grow fast with consistent messaging
- Companies launching multiple products or regional campaigns
- Brands managing multiple channels: social, email, YouTube, and more
Ready to Make Video Production Easy and Scalable?
If you’re tired of starting from scratch every time you need a video, let’s talk. As your Production Company of Record, VideoAnMedia will help you produce better content, faster—and grow with every frame.
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