In a crowded online marketplace, your product has just seconds to make a first impression—and even less time to make sense. That’s where product explainer videos come in.
These short, engaging videos don’t just showcase your product—they break it down, simplify it, and sell it. Whether you're promoting software, a physical product, or a service, explainer videos are one of the most powerful tools for turning curious browsers into confident buyers.
What Is a Product Explainer Video?
A product explainer video is a 30 to 90-second video that clearly and quickly shows:
- What your product does
- Who it’s for
- Why it matters
- How it works
- What makes it different
It replaces technical jargon and static text with visuals, motion, narration, and music—helping your audience understand your offer without friction.
Why Explainer Videos Drive Sales
- People remember 95% of what they see in a video vs. 10% of what they read
- Visitors stay on sites 2.6x longer when a video is present
- 88% of people say they’ve been convinced to buy a product or service by watching a video
In short: Explainer videos make learning easy—and buying easier.
Turning Features into Benefits That Sell
Many businesses fall into the trap of listing features. Explainer videos flip that into storytelling. Instead of saying:
“Our CRM has automated tagging.”
An explainer shows:
“Meet Sarah. She used to spend hours manually tagging leads. Now, it happens automatically—with zero effort.”
It’s not just a feature—it’s a benefit. A time-saver. A solution. And that’s what sells.
Where to Use Explainer Videos for Maximum Impact
- Your Homepage – Instantly engage visitors with a quick overview
- Landing Pages – Increase conversions by clarifying value
- Product Pages – Show the product in action
- Email Campaigns – Boost click-throughs and engagement
- Sales Presentations – Reinforce key messaging
- Social Media – Grab attention with bite-sized versions
They’re not just informative—they’re persuasive, shareable, and scalable.
Real Results: What the Data Says
- Up to 80% increase in conversion rates on landing pages
- 34% more time spent on product pages
- Up to 49% higher email click-through rates when video is used
- Up to 50% reduction in support tickets after launching explainer content
Video educates customers before they buy and reduces confusion after they purchase—a win-win.
What Makes a Great Explainer Video?
Not all explainer videos are created equal. High-performing ones typically include:
- A relatable problem-solution storyline
- Clear, benefit-driven narration
- Crisp, on-brand visuals or animation
- Professional voiceover and background music
- A strong call-to-action at the end
The goal isn’t to entertain—it’s to convert.
How VideoAnMedia Can Help
At VideoAnMedia.com, we specialize in creating explainer videos that turn features into sales. Whether you need a 60-second animated walkthrough or a live-action product demo, we help you craft content that educates, engages, and converts.
Our explainer video services include:
- Scriptwriting and concept development
- Custom animation or live-action filming
- Voiceover, editing, and sound design
- Platform-optimized exports for web, email, and social
- Strategic placement consulting
Ready to Simplify Your Pitch and Multiply Your Sales?
If your product needs a clearer message, a faster close, or a better customer experience—explainer videos may be the best investment you make this year.
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