Let’s face it—most corporate videos are forgettable. Executive messages that sound robotic. Updates that feel like lectures. Announcements no one remembers.

But it doesn’t have to be that way.

With the right strategy, corporate communication videos can be powerful tools for alignment, culture-building, and trust. At VideoAnMedia, we specialize in helping companies turn important messages into engaging stories. Here’s how to make yours actually get watched.

Why Most Corporate Videos Fail

• Too long: Viewers drop off after 60–90 seconds without a clear hook
• Too formal: Jargon and stiff delivery break connection
• Lack of visuals: Talking heads without energy or story fail to engage
• No structure: Messages that wander lose attention fast

The Secret? Story, Simplicity, and Humanity

To break through the noise, your video needs more than information—it needs emotion. Here’s the formula we use:

• Open with context: Why this matters to the viewer
• Tell a story: Use real examples, people, or moments
• Keep it short: Under 2 minutes is ideal for internal comms
• Include a CTA: Let them know what to do or think next
• Use visuals: Support key points with B-roll, graphics, or animation

What Types of Corporate Videos Should You Be Using?

• Executive Messages: Humanized CEO updates with emotion, not scripts
• Company Announcements: Product launches, policy updates, or wins
• Culture Highlights: Spotlight employee stories, milestones, or values
• Internal Campaigns: Videos for training, DEI, wellness, or engagement
• Town Hall Recaps: Post-event summaries for teams who couldn’t attend

Tips for Better Corporate Video Engagement

• Use first-person language: “We,” “you,” and “our team” create connection
• Include real people: Let employees speak for themselves
• Inject personality: Humor, empathy, and authenticity win hearts
• Design for mobile: Add subtitles, keep framing tight, optimize audio

How VideoAnMedia Helps You Get It Right

We help companies of all sizes create polished, story-driven corporate videos that are actually watched—and shared. Our services include:

• Script development and executive coaching
• On-site or remote filming with professional crews
• Motion graphics and branded intros/outros
• Editing, subtitles, and platform optimization

Whether it’s one video or an ongoing internal campaign, we help you communicate clearly—and connect deeply.

Experiential video is more than content—it’s an emotional connection. These are the videos that give people goosebumps, bring them to tears, and inspire action. At VideoAnMedia, we specialize in crafting experiences that audiences remember, talk about, and share.

So how do we do it? Here’s a behind-the-scenes look at how we bring experiential stories to life.

Video is no longer a one-off project—it's a long-term strategy. If your brand produces content regularly, coordinates with multiple teams, and values visual consistency, then it's time to consider a Production Company of Record (PCoR).

Much like having an agency of record, a PCoR is your trusted, go-to partner for ongoing video content creation—delivering high-quality work, strategic alignment, and operational efficiency.

What Is a Production Company of Record?

A Production Company of Record is a long-term creative partner dedicated to handling all your brand’s video production needs. From strategy and scripting to filming, editing, and distribution—we become an extension of your in-house marketing team.

This relationship allows you to:

• Maintain brand consistency across all video formats
• Scale content production without reinventing the wheel
• Save time on sourcing, onboarding, and managing new vendors
• Streamline timelines and budgeting through retained services
• Collaborate faster with a team that already “gets” your brand

Why It Matters Now More Than Ever

• Video output is increasing: Brands are publishing more content on more platforms, more often.
• Consistency builds trust: Your audience should recognize your voice and style immediately.
• Speed matters: Fast-moving campaigns require fast-moving teams who already know your goals.
• Budgeting is easier: Retained partnerships help plan and control costs predictably.

What Types of Content a PCoR Can Produce

Your production partner should handle a wide range of video formats, including:

• Brand and culture videos
• Product and service explainers
• Event and launch coverage
• Social media clips and reels
• Case studies and testimonials
• Internal training and onboarding videos
• Campaign series and paid ads

How VideoAnMedia Delivers as Your PCoR

At VideoAnMedia.com, we partner with growing brands to deliver consistent, high-performing video content month after month. Here’s what sets us apart:

• Dedicated team: You get a creative squad familiar with your goals and tone.
• Creative alignment: Our content is on-brand, on-brief, and on-message—every time.
• Faster turnaround: We eliminate the learning curve so production moves faster.
• Predictable pricing: Our subscription and retainer models make budgeting easy.
• Strategic input: We help plan your content calendar and campaign rollout.

Who Benefits Most from a PCoR Partnership?

• Marketing teams producing frequent or ongoing video content
• Startups or scale-ups looking to grow fast with consistent messaging
• Companies launching multiple products or regional campaigns
• Brands managing multiple channels: social, email, YouTube, and more

Video is no longer optional—it’s a strategic investment. At VideoAnMedia, we’ve seen firsthand how our clients have transformed their brands and revenue by implementing powerful video campaigns. Here’s a look at the real results they’ve achieved with our help.

Why Video Works for Revenue Growth

• Landing pages with video convert up to 80% better than those without
• Video email campaigns show 200–300% higher click-through rates
• Case study videos build trust and drive high-intent conversions

By building brand credibility and shortening the sales cycle, video gives your message more impact—and your ROI more lift.

Client Success Story #1: SaaS Company Boosts Demo Requests by 52%

Client Success Story #2: E-Commerce Brand Sees 3x Product Sales

Client Success Story #3: B2B Agency Lands 40% More High-Ticket Clients

What Do These Clients Have in Common?

All of these results came from a deliberate video strategy focused on:

• Telling real stories with real people
• Focusing on benefits over features
• Matching the right video type to the right stage of the customer journey
• Optimizing distribution across web, email, and social

How VideoAnMedia Helps You Succeed

From startups to enterprise, we work with brands across industries to plan, produce, and promote high-impact video content. Our services include:

• Case study video production
• Explainer and testimonial videos
• Sales enablement and outreach campaigns
• Performance tracking and video optimization