Corporate Communication Videos That Actually Get Watched

Let’s face it—most corporate videos are forgettable. Executive messages that sound robotic. Updates that feel like lectures. Announcements no one remembers.

But it doesn’t have to be that way.

With the right strategy, corporate communication videos can be powerful tools for alignment, culture-building, and trust. At VideoAnMedia, we specialize in helping companies turn important messages into engaging stories. Here’s how to make yours actually get watched.

Why Most Corporate Videos Fail

• Too long: Viewers drop off after 60–90 seconds without a clear hook
• Too formal: Jargon and stiff delivery break connection
• Lack of visuals: Talking heads without energy or story fail to engage
• No structure: Messages that wander lose attention fast

The Secret? Story, Simplicity, and Humanity

To break through the noise, your video needs more than information—it needs emotion. Here’s the formula we use:

• Open with context: Why this matters to the viewer
• Tell a story: Use real examples, people, or moments
• Keep it short: Under 2 minutes is ideal for internal comms
• Include a CTA: Let them know what to do or think next
• Use visuals: Support key points with B-roll, graphics, or animation

What Types of Corporate Videos Should You Be Using?

• Executive Messages: Humanized CEO updates with emotion, not scripts
• Company Announcements: Product launches, policy updates, or wins
• Culture Highlights: Spotlight employee stories, milestones, or values
• Internal Campaigns: Videos for training, DEI, wellness, or engagement
• Town Hall Recaps: Post-event summaries for teams who couldn’t attend

Tips for Better Corporate Video Engagement

• Use first-person language: “We,” “you,” and “our team” create connection
• Include real people: Let employees speak for themselves
• Inject personality: Humor, empathy, and authenticity win hearts
• Design for mobile: Add subtitles, keep framing tight, optimize audio

How VideoAnMedia Helps You Get It Right

We help companies of all sizes create polished, story-driven corporate videos that are actually watched—and shared. Our services include:

• Script development and executive coaching
• On-site or remote filming with professional crews
• Motion graphics and branded intros/outros
• Editing, subtitles, and platform optimization

Whether it’s one video or an ongoing internal campaign, we help you communicate clearly—and connect deeply.